How to Spy on Your Competitor’s Facebook Ads in 2025 (Without Paying a Fortune)
May 17, 2025
Keeping up with Facebook ads is hard — especially when your competitors are constantly testing new angles, visuals, and offers. But here’s the good news: you don’t need a big team or a spy agency to see what’s working in your niche.
In this guide, we’ll show you how to spy on your competitor’s Facebook ads in under 10 seconds using tools that are either free or wildly more efficient than what most brands use. Whether you’re running a Shopify store, dropshipping business, or small brand — this will give you an edge.
Why Competitor Ads Are a Shortcut to Winning Your Market
What Most Shopify Brands Miss About Facebook Ads
A lot of ecommerce brands build ads from scratch — and waste budget learning the hard way. But the reality is, your competitors have already spent thousands testing what works.
Why not just start there?
Learning from Winners (Before You Waste Your Budget)
By analyzing live Facebook ads from top competitors in your niche, you can:
Discover angles and hooks that convert
Spot design patterns and copy trends
Avoid weak ideas that already failed
This is how top brands reverse-engineer growth — and now, you can too.
What Is a Facebook Ad Spy Tool?
How They Work
A Facebook ad spy tool lets you find, view, and save active ads that other brands are running — typically by entering a brand name, keyword, or niche.
These tools scan public databases like Meta’s Facebook Ad Library, and sometimes go deeper using third-party indexing.
Facebook Ad Library vs Third-Party Tools
Facebook offers an official Ad Library — but it’s clunky, limited in filters, and doesn’t let you compare multiple competitors easily.
That’s where spy tools shine: they’re faster, more visual, and can surface patterns you’d otherwise miss.
What You Can Legally Access
Everything shown in the Ad Library is publicly available, meaning it’s totally above-board to analyze and learn from.
You’re not stealing — you’re researching. Big difference.
3 Reasons to Use a Facebook Ad Spy Tool in 2025
1. Find Ad Creatives That Convert
See what your competitors are actually promoting — and which formats (carousel, UGC-style, promo-focused) they lean into.
2. Track Competitor Messaging Over Time
Watch how their offers change from month to month. Do they use urgency in Q4? Are they running discounts in slow seasons?
3. Swipe Winning Hooks, Headlines & Offers
You don’t need to copy — you need to understand the structure. Strong ad copy often follows proven formulas. With the right tool, you’ll see them instantly.
The Best Facebook Ad Spy Tools for Shopify & DTC Brands
1. Meta’s Facebook Ad Library (Free, but Manual)
✅ Pros: Free, official
⛔️ Cons: No tracking, poor filters, slow
2. BigSpy, AdSpy, PowerAdSpy ($$$)
✅ Pros: Large libraries
⛔️ Cons: Expensive, bloated with features you may not need
3. Sprites.ai Competitor Ad Scraper (Lightweight & Instant)
✅ Pros: Instant results, no bloat, tailored for ecommerce
⛔️ Cons: None yet (we’re biased, but it’s just that simple)
🎯 Try it now: Use Competitor Ad Scraper →
How to Use Our Ad Scraper to Find Competitor Ads in 10 Seconds
Step 1: Enter a competitor’s name or domain
No need for advanced search — just type “allbirds” or “drinkolipop.com” and hit go.
Step 2: Hit scrape — we scan Meta and public sources
In seconds, we pull in ad creatives, copy, and links. You’ll see:
Headlines
Primary text
Visual previews
CTA buttons
Step 3: Get a clean, scrollable view of their latest ads
No distractions. Just the data you need to steal inspiration and act fast.
💡 Pro Tip: Combine it with our Reddit to Ad Concept Generator to turn real user pain points into killer angles.
What to Do With the Ads You Find
Save the Winning Copy + Visual Structure
Note down the offers, layouts, and tone of voice that keep showing up. There’s gold in repetition.
Turn It Into Your Own (Without Stealing)
Adapt the tone, swap in your value props, and reflect your audience’s language. Ethical “swiping” is a growth skill.
Use Our Facebook Ad Generator to Launch Your Version
Once you’ve got a direction, use our Facebook Ads Maker to generate high-converting copy and visuals — ready to test.
TL;DR – You Don’t Need a $500 Tool to Spy on Ads
Whether you’re dropshipping, launching your first Shopify brand, or scaling DTC — your best ideas might already be out there.
Use a Facebook ad spy tool. Steal smart. Build better. Faster.