Nov 6, 2025
Facebook Ad Spy Tool: How to See Competitors’ Ads and Improve Your Campaigns
If you’ve ever wondered what ads your competitors are running on Facebook, you’re not alone.
Knowing exactly which creatives, headlines, and offers are working for other brands can help you save time, avoid costly mistakes, and run better-performing campaigns.
That’s exactly what a Facebook Ad Spy Tool does — and in this post, we’ll show you why it’s essential, how to use it, and how Sprites.ai makes the process faster and smarter.
What Is a Facebook Ad Spy Tool?
A Facebook Ad Spy Tool is software that lets you:
Search and view active and inactive ads competitors are running on Facebook and Instagram.
See ad creatives, headlines, and descriptions.
Check how long an ad has been running (a sign of performance).
Gather ideas for your own campaigns.
The most basic example is Meta’s Ad Library, which makes ads publicly viewable for transparency. But the best tools — like Sprites.ai — take that data, organize it automatically, and add AI-powered insights.
Why Spy on Facebook Ads?
Find proven ad creatives – Long-running ads are usually top performers.
See competitor offers & pricing – Learn how others position their products.
Spot seasonal trends – See what’s popular during sales seasons or events.
Avoid creative blind spots – Don’t waste budget guessing what works.
How Sprites.ai’s Facebook Ad Spy Tool Works
Sprites.ai gives you instant competitor ad intelligence with zero manual searching.
Here’s how:
1. Search Competitors or Keywords
Type in a brand name, industry, or keyword and instantly pull ads from the Facebook Ad Library.
2. AI-Powered Tagging
Our AI automatically categorizes ads by:
Format (image, video, carousel)
Offer type (discount, free trial, limited time)
Tone of voice (playful, serious, urgent)
3. Performance Signals
See how long an ad has been running — a quick way to spot winners.
4. Ad Swipe File
Save ads into a ready-to-use swipe file for your team.
Example: E-Commerce Brand
You sell eco-friendly candles. Using the Facebook Ad Spy Tool, you:
Search for “soy candles” in Sprites.ai.
See that competitors’ top ads feature lifestyle imagery + limited-time discount offers.
Adapt the creative approach for your own campaign, avoiding untested ideas.
How to Legally Spy on Facebook Ads
This process is 100% legal — Facebook makes ads viewable via the Meta Ad Library for transparency. Sprites.ai simply aggregates and analyzes this public data for you.
Getting Started with Sprites.ai’s Facebook Ad Spy Tool
Go to Sprites.ai.
Open the Facebook Ad Spy Tool template.
Search competitors or keywords.
Review and save the best ads.
Use the insights to inspire your next winning campaign.
Final Thoughts
Running Facebook ads without looking at what works for others is like starting a race blindfolded.
With Sprites.ai’s Facebook Ad Spy Tool, you can:
See exactly what competitors are running.
Understand what works in your industry.
Launch ads with a higher chance of success.
💡 Start today and turn competitor insights into your competitive advantage.